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Authentic Brands Group (Authentic) is the world’s leading owner of sports, lifestyle and entertainment intellectual property. It acquires and owns iconic brands, positions them for long-term growth and partners with top-tier operators to scale globally, all while delivering bold storytelling and marketing that brings each brand to life.

Authentic owns more than 50 global brands, generating approximately $32 billion in annual systemwide retail sales. These brands have a significant presence in 150 countries, with more than 29,000 freestanding stores and shop-in-shops, as well as 400,000 points of sale worldwide. Authentic’s portfolio of globally recognized brands includes Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture with Saks Global, Authentic Luxury Group (ALG), it drives growth for luxury and accessible luxury brands, including Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH.

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Pink Poppy Flowers

STRATEGY | PR | EVENT

ABG Apac HQ Opening

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STRATEGY | PR | EVENT

Shanghai Fashion Week Activation

Pink Poppy Flowers
Pink Poppy Flowers

STRATEGY | PR | EVENT | INFLUENCER

Authentic Style Studio Opening

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PR | EVENT

Champion Press Day

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PR | EVENT

HUNTER——SH Flagship Store Opening

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PR | EVENT

HUNTER——Shanghai Pop Up

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PR | EVENT

HUNTER X XUZHI

Pink Poppy Flowers
Pink Poppy Flowers

PR | EVENT

Forever21 Press Day

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PR | EVENT

Forever21 POP-UP SHFW

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