NAO is a virtual textile system with independentpatents developed by Shanghai VSK Tech, targetingthe metaverse digital fashion industry. NAO is a visuatextile structure design tool base on the textilemachine currently using, NAO is an Al-poweredreal-time visualtextile structure development toobuilt upon existing fabric producing equipment. ltgenerates infinite structure pattern designs throughcomputational algorithms, accurately simulates newfabric visual effects,and enables mass productionthrough technical process validation.
STRATEGY | BRANDING | EVENT
Bespoke Series
RECYWO, is SHEPHERD’s wool recycling project giving new life to wool fabric remnants through thoughtful design and craftsmanship. RECYWO transforms leftover textile pieces into beautifully stitched products that embody sustainability, creativity, and functionality. Each item is a unique patchwork of premium wool, showcasing the beauty of repurposing and reducing waste. RECYWO is more than a brand—it's a statement of care for the planet and a celebration of innovative design.
EVENT | COLLABORATION
ECO-Friendly Fashion Hub @ Shanghai Fashion Week
A showcase of RECYWO and NAO COLLECTION collaboration pieces eduucating cosumers of the wool recycling process with a fun a creative range of products developed with NAO.
STRATEGY | BRANDING | COLLABORATION | PR | EVENT
ADIDAS x NAO Virtual Loom Sustainability Workshop
#Plush take:
using art installation visuals to convey
biodegradibility cycle
MEDIA ENGAGEMENT
Page Views: 1,999,885
Media Value (CNY): 818,000
Media Value (USD): 109,000
43 Media Articles
Adidas and NAO Virtual Loom joined forces for a special collaboration in Shanghai, Chengdu, Beijing and Shenzhen. Customers used the NAO virtual loom software to design exclusive fabric patterns on site; they also received a printed copy of their NAO textile designs. The onsite SUSTAINABILITY WORKSHOP remade preloved Adidas items with NAO textiles.
STRATEGY | PR | EVENT
Design Shanghai - NAO LAB
#PlushTake:
crossing over NAO textiles to the design industry by showcasing new lifestyle applications
At Design Shanghai, NAO LAB unveiled a creative concept space that redefined the possibilities of future home materials. By integrating NAO fabric with lifestyle concepts, the showcase highlighted its versatility and adaptability through multi-material, multi-structural applications. From innovative artworks to practical uses—such as upholstery, cushions, and dining mats—the exhibition demonstrated NAO’s limitless potential across industries, sparking creativity, collaboration, and new directions in textile innovation.
STRATEGY | BRANDING | COLLABORATION | PR | EVENT
MASHA MA x NAO Capsule Collection
#PlushTake:
crossing over NAO textiles to the design industry by showcasing new lifestyle applications
MASHA MA opened the event at Puyuan Fashion Week, with the exclusive debut of the MASHA MA X NAO “Creation of Heaven and Earth” collection, showcasing a fusion of independent feminine strength and elegance. Powered cutting-edge NAO Virtual Loom technology, the collection reimagines traditional wool by enhancing texture, structure, and luster while preserving its natural softness and sustainability. The collection features innovative fabric blends, advanced tailoring, and eco-conscious practices such as recycled polyester and upcycled materials, transforming wool into fashion-forward, versatile textiles.
STRATEGY | BRANDING | COLLABORATION | PR | EVENT
PITTI FILATI – Made by NAO with Regal, Santoni and Sustens
#PlushTake:
NAO is the first Chinese brand to be invited to Pitti Filati
MEDIA ENGAGEMENT
Media Value (RMB)：485,500
Media Value (USD): 64,733
Page views ：897,245,000
18 International and Chinese textil
NAO debuted its Made by NAO series at Pitti Filati in Florence, Italy: a collaborative project incorporating yarns and staple fibres from strategic partners exploring the symbiotic relationship between fabric construction and materials by experimenting with new knitting methodologies powered by NAO software to push the boundaries on textile innovation. NAO introduces innovative fabric constructions developed with Jiangsu Regal yarns and powered by the NAO x Materialliance end-to-end solution alongside with developments made with SUSTENS® fiber.
STRATEGY | BRANDING | COLLABORATION | PR | EVENT
Bespoke Series
NAO Textiles featured in TheWoolmark Company Wool Lab
Premier Vision Paris
Luxury Symposium, Milan Italy
eP Summit, Pitti Immagine Florence Italy
ISPO Munich