The Woolmark Company is a global authority on wool, dedicated to championing Australian Merino wool through innovation, education, and quality assurance. As the owner of the iconic Woolmark logo, the company works across the entire supply chain—from farm to fashion—to promote sustainability, performance, and excellence in wool products worldwide.
TWC x BANXIAOXUE Shooting&Digital Campaign
STRATEGY | COLLABORATION
#PlushTake:
a full 360 farm to fashion project highlighting supply chain importance in traceability and sustainability.
A traceable and sustainable capsule collection collaborating with XINAO wool mill. The merino wool used in this collection can be traced back to the farms in Australia where it was produced and where the campaign was photographed.
COLLABORATION
TWC x UMA WANG Shooting & Digital Campaign
A three-way collaboration including Suedwolle; all of the Merino wool used in this collection was sourced from ‘Lal Lal Estate’ in Victoria, Australia where the campaign shooting took place. The entire collection was ticketed with traceable QR codes for consumers to trace and track the authenticity and provenance of their garments.
#PlushTake:
a full 360 farm to fashion project highlighting supply chain importance in traceability and sustainability.
COLLABORATION | SOCIAL MEDIA
Ultrasuede® x Shie Lyu 2023 AW
#PlushTake:
showcasing versatility and seasonless properties of merino wool.
Early Spring Wool shooting and digital Campaign
Featuring Designers Fengyi Tan, Swaying & ZIICIIEN
BRANDING | COLLABORATION | PR | SOCIAL MEDIA
TWC x BANXIAOXUE Shooting & Digital
BAN XIAOXUE has reinforced his commitment to the Australian wool industry through the release of a traceable Merino wool knitwear collection for Fall/Winter 2019. Developed in partnership with The Woolmark Company and leading spinner XINAO, the collection features 30 innovative designs—including dresses, skirts, blouses, sweaters, and vests—crafted from 100% Merino wool or wool blends, all traceable back to their Australian origins.
BRANDING | COLLABORATION | PR | SOCIAL MEDIA
TWC x Digital Campaign with Influencers An Ko Rau, Comme Moi, Nei Wai, Icicle
STRATEGY | PR | MEDIA | EVENT
Biodegradability & Sustainability Shanghai Fashion Week pop up event
Sustainable art exhibition presented during Shanghai Fashion Week. Three pieces of wool fabrics that had been naturally degraded over several months were exhibited on site. This was the first time in China that the biodegradation process of this natural fabric was visualized, leading people to feel the natural charm of wool with the beauty of art and nature.
Plush take:
using art installation visuals to convey biodegradibility cycle.