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#PlushTake:

communicating PIACENZA 1733 mill’s incredible

heritage across Chinese PR and social media

channels through engaging storytelling

Pink Poppy Flowers

Was established in 1623 in Pollone in the heart of the textile district of Biella, and carries on generation through generation the desire to create the finest fabrics with great attention to raw materials, precious blends, and noble fibers, favoring harmony with the environment through responsible and aware choices. Today led by the XIV generation the Company renews its proposals with the authentic cultural expression of the company’s heritage, which with the usual consistency continues to expand, thanks to innovative techniques.

Pink Poppy Flowers
Pink Poppy Flowers

STARTEGY| PR | EVENT | SOCIAL MEDIA

Design Shanghai 2025

Pink Poppy Flowers

MEDIA ENGAGEMENT

Media Value (CNY), 845,000

Media Value (USD): 112,666

Page views: 50,545,850

45 media articles

For its 110th Anniversary, FILA celebrated its Italian heritage and innovative spirit by partnering with PIACENZA 1733. Both brands, sharing a commitment to

quality and innovation, have collaborated to create a unique and practical garment: a responsible wool Tela Vela jacket. This jacket embodies Italian

craftsmanship, combining precious materials, environmental responsibility, and everyday functionality, reflecting FILA’s dedication to beauty, culture, and

excellence.

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