Juicy Couture was founded in 1995 in California by Pamela Skaist-Levy and Gela Nash-Taylor. At its inception, Juicy Couture combines the free American street culture with the unique sweetness and refinement of women, perfectly reconciling the combination of sports and luxury.

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Juicy Couture is regarded as a glamorous, bold and playful fashion lifestyle brand. It is famous for its sweet and sexy style, color, and for conveying a quintessentially American free-spirited style. Favored by new-generation fashion icons such as Chiara Ferragni, Gigi Hadid, Kylie Jenner, etc.