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ASICS Kids is the children’s line from ASICS, a heritage Japanese sportswear brand founded in 1949. Rooted in the philosophy of “A Sound Mind in a Sound Body,” ASICS brings decades of innovation and craftsmanship to kids' footwear and apparel.

Pink Poppy Flowers

STRATEGY | BRANDING

Launch & Campaign

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#PlushTake:

Build ASICS Kids brand in China from scratch by selecting collaborating designer and creating a brand and launch strategy I line with it’s heritage.

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