Guvet 高梵 is a premium Chinese fashion brand specializing in high-quality down jackets and luxury outerwear. Notably, it became one of China's first down jacket brands to embrace live-streaming e-commerce, significantly expanding its market reach becoming top 3 Double 11 selling brand on Taobao . With a commitment to craftsmanship and modern aesthetics, Guvet has positioned itself as a leader in China's high-end winter apparel sector achieving over 3 billion CNY turnover.